Steve Dittmore, PhD
  • Home
  • About Me
    • Biography
    • Media Appearances
  • Research Expertise
    • Research Summary
    • Government Regulation in Broadcasting
    • Athletics & Higher Education
    • Olympic & College Sport
  • Jim Gilliam Book
    • Forgotten Dodger Blog
  • Glory Days, My Substack
  • Athletic Director U.

Role of Athletics and Higher Education

I began in 2017 as an assistant editor for Athletic Director U., a website designed to promote thought leadership ideas among intercollegiate athletic directors. It is a vertical business for the D1.Ticker family of publications. Since that time, I have authored nearly 40 pieces of original content aimed at helping athletic administrators do their job. In January 2019 I predicted the Southeastern Conference media package was worth $300 million per year. Less than two years later, Disney paid $3 billion for a 10-year agreement with the SEC.

Sport Sponsorship Research
Since March 2020, I have curated a list of universities which have added or dropped sports during the pandemic. This list is as accurate as far as I know. You may find it linked here. Please credit me and Athletic Director U.

The focus of this research is to examine differences among four-year higher education institutions in how they use athletics to drive revenues, particularly during a period of declining enrollment and financial challenges in the industry.


Media Appearances 
National media outlets including the New York Times, the Wall Street Journal, Inside Higher Ed, and The Athletic have quoted me as an expert on intercollegiate athletics.

Journal Reviews
​I am regularly asked to review manuscripts for publication in peer-reviewed journals focused on intercollegiate athletics. I was an editorial board member of the Journal of Issues in Intercollegiate Athletics from 2011 to 2016 and have also reviewed regularly for the Journal of Intercollegiate Sport.
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Athletic Director U., January 15, 2019
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Extra Points with Matt Brown, July 31, 2023

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Athletic Director U., October 26, 2020
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Athletic Director U., December 24, 2021

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Athletic Director U., November 1, 2023
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  • Home
  • About Me
    • Biography
    • Media Appearances
  • Research Expertise
    • Research Summary
    • Government Regulation in Broadcasting
    • Athletics & Higher Education
    • Olympic & College Sport
  • Jim Gilliam Book
    • Forgotten Dodger Blog
  • Glory Days, My Substack
  • Athletic Director U.