Steve Dittmore, PhD
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Research Interests

My primary research interests center on issues of content management in the digital age. These issues include the intersections of sport media rights, government regulation, copyright, and content restrictions.

As of July 1, 2022, I have authored or co-authored 47 peer-reviewed articles, 3 textbooks, 12 book chapters, and 91 refereed conference presentations. A third edition of a Sport Public Relations textbook on which I am co-author was published in October 2020.

I am active member of the Society for American Baseball Research and am engaged in researching the biography of deceased player whose career in baseball spanned more than 30 years.

Select Journal Articles

Dittmore, S. & Kim, K. (2022). Nationalistic media obsession with Olympic medal counts: The case of the 2020 Tokyo Olympic Games. Frontiers in Sports and Active Living, 4, 1-4.

Dittmore, S. W. (2020). George Scales and the making of Junior Gilliam in Baltimore, 1946. The National Pastime, published by the Society for American Baseball Research, 34-37.

Wilkerson, T. A., Stokowski, S.,
Fridley, A., Dittmore, S. W., & Bell, C. (2020). Barriers of Black football student-athletes in seeking mental health services. [special issue] ​Journal of Issues in Intercollegiate Athletics, 55-81.

Turk, M. R.
, Stokowski, S., & Dittmore, S. W. (2019). “Don’t be open or tell anyone”: Inclusion of sexual minority college athletes.  Journal of Issues in Intercollegiate Athletics, 564-589.

Wood, E. A., Dittmore, S. W., Stokowski, S., & Li, B. (2019). Division I athletic director perceptions of requisite skills and experiences necessary for their positions. Journal of Higher Education Athletics and Innovation, 1(5), 102-122.


Li, B., Dittmore, S. W., Scott, O., Lo, W-J., & Stokowski, S. (2019). Why we follow: Examining motivational differences in following sport organizations on Twitter and Weibo. Sport Management Review 22(3), 335-347. 

Li, B., Scott, O., & Dittmore, S. W. (2018). Twitter and Olympics: Exploring factors which impact fans following American Olympic governing bodies. Paper submitted to the International Journal of Sports Marketing & Sponsorship, 19, 370-383. 
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Li, B., Dittmore, S. W., & Scott, O. (2017). Points of attachment on social media: Exploring similarities and differences between Chinese and Western National Basketball Association fans.  Asia Pacific Journal of Sport and Social Science, 6(3), 201-215. 

Stokowski, S., Dittmore, S.W., Stine, G.D., & Li, B. (2017). Resource decisions in academic services: Which factors predict positive APR scores at NCAA Division I institutions. Journal of Contemporary Athletics, 11(3), 173-188.
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Dittmore, S. W. & Li, B. (2017). Serve and volley: A political economy view of the Tennis Channel’s 6-year carriage battle. Paper accepted to Journal of Sports Media, 12(2), 103-123.

Li, B., Stokowski, S., Dittmore, S. W., Malmo, J. & Rolfe, D. T. (2017). A case study of self-representation on Twitter: A gender analysis of how student-athletes portray themselves. Global Sport Business Journal, 5(1), 61-75.

Dittmore, S. W. & Hutchins, B. (2017). Privilege over innovation: Sports broadcasting, mobile television and the case of Aereo. Journal of Legal Aspects of Sport, 27, 3-18.

Li, B., Stokowski, S., Dittmore, S. W. & Scott, O. M. (2017). For better or for worse: The impact of social media on Chinese sports journalists. Communication & Sport, 5(3), 311-330. 

Dittmore, S. W. (2016). College athletic departments as media organizations, and the regulation of content: Issues for the digital age. Marquette Sports Law Review, 26(2), 713-733.

Eddy, T., Reams, L. & Dittmore, S. (2016). Motivations and mediated consumption habits of users of mixed-martial-arts online message boards. International Journal of Sport Communication, 9(4), 440-459.

Li, B., Stokowski, S., Dittmore, S. W. & Scott, O. M. (2016). How mediated sporting events constituted nationalism? An analysis of Chinese newspapers covering the 2014 Incheon Asian Games. International Journal of Sport Communication, 9, 79-96.

Select Book Chapters

Dittmore S. W. & Stokowski, S. E. (2020). Interviews. In D. P. S. Andrew, P. M. Pedersen, & C. D. McEvoy. Research methods and design in sport management (2nd ed.). (pp. 99-110). Champaign, IL: Human Kinetics.

Dittmore, S. W. (2019). Sport programming as a public good: A complicated Congressional legacy. In G. G. Armfield, J. P. McGuire, & A. Earnhardt (Eds.). (pp. 3-21). The ESPN Aftereffect and the Changing Sports Media Marketplace. New York: Peter Lang Publishing. Part of Communication, Sport, and Society series edited by L. Wenner, A. Billings, & M. Hardin.

Stoldt, G. C.,
Dittmore, S. W., & Pedersen, P. M. (2018). Communication in the sport industry. In P. M. Pedersen, & L. Thibault (Eds.). Contemporary Sport Management (6th ed.). Champaign, IL: Human Kinetics.

Stoldt, G. C.,
Dittmore, S. W., & Pedersen, P. M. (2014). Communication in the sport industry. In P. M. Pedersen, & L. Thibault (Eds.). Contemporary Sport Management (5th ed.). (pp. 338-359). Champaign, IL: Human Kinetics.

Dittmore, S. W., & McCarthy, S. T. (2014). Sports marketing and new media. In A.C. Billings & M. Hardin (Eds.). Routledge Handbook of Sport and New Media. (pp. 165-176). Oxfordshire, UK: Routledge.


Dittmore, S. W., & Fields, T. E. (2013). Content, copyright and carriage: Issues for sports media rights in the digital age. In P. M. Pedersen (Ed.). Routledge Handbook of Sport Communication. (pp. 228-237). New York: Routledge.
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Dittmore, S.W., Clavio, G., & Miloch, K.S. (2013). Promotional mix, public relations and emerging technologies in sport. In B. Turner, K. Miloch, & B. Parkhouse (Eds.). Sport Marketing: Winning Strategies for Business Success. (pp. 173-191). Dubuque, IA: Kendall Hunt Publishing.

Dittmore, S. W. (2013). Sports media and PR. In J. Beech & S. Chadwick (Eds.). The Business of Sport Management (2nd ed.). (pp. 488-509). Essex, England: Pearson Education Limited.
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