My primary research interests center on issues of content management in the digital age. These issues include the intersections of sport media rights, government regulation, copyright, and content restrictions.
I also research topics in which my doctoral students have interest. These frequently focus on the use of social media in sport.
As of August 1, 2018, I have authored or co-authored 38 peer-reviewed articles, 2 textbooks, 10 book chapters, and 70 refereed conference presentations.
We are currently working on a third edition of the Sport Public Relations textbook.
Recent Journal Articles
Li, B., Dittmore, S. W., Scott, O., Lo, W-J., & Stokowski, S. (in press, April 2018). Why we follow: Examining motivational differences in following sport organizations on Twitter and Weibo. Sport Management Review. Published online May 8, 2018, as doi: https://doi.org/10.1016/j.smr.2018.04.006
Li, B., Scott, O., & Dittmore, S. W. (in press, November 2017). Twitter and Olympics: Exploring factors which impact fans following American Olympic governing bodies. Paper submitted to the International Journal of Sports Marketing & Sponsorship. Published online June 5, 2018, as doi: https://doi.org/10.1108/IJSMS-04-2017-0030
Son, J., Koo, G-Y., Sung, J., & Dittmore, S. W. (in press, September 2017). Effects of team identification on college adjustment: A cross-national study between American and Korean students. Journal of Contemporary Athletics.
Li, B., Dittmore, S. W., & Scott, O. (2017). Points of attachment on social media: Exploring similarities and differences between Chinese and Western National Basketball Association fans. Asia Pacific Journal of Sport and Social Science, 6(3), 201-215. Paper published online April 4, 2017, as doi: 10.1080/21640599.2017.1304503
Stokowski, S., Dittmore, S.W., Stine, G.D., & Li, B. (2017). Resource decisions in academic services: Which factors predict positive APR scores at NCAA Division I institutions. Journal of Contemporary Athletics, 11(3), 173-188.
Dittmore, S. W. & Li, B. (2017). Serve and volley: A political economy view of the Tennis Channel’s 6-year carriage battle. Paper accepted to Journal of Sports Media, 12(2), 103-123.
Li, B., Stokowski, S., Dittmore, S. W., Malmo, J. & Rolfe, D. T. (2017). A case study of self-representation on Twitter: A gender analysis of how student-athletes portray themselves. Global Sport Business Journal, 5(1), 61-75.
Dittmore, S. W. & Hutchins, B. (2017). Privilege over innovation: Sports broadcasting, mobile television and the case of Aereo. Journal of Legal Aspects of Sport, 27, 3-18.
Li, B., Stokowski, S., Dittmore, S. W. & Scott, O. M. (2017). For better or for worse: The impact of social media on Chinese sports journalists. Communication & Sport, 5(3), 311-330. Paper published online November 30, 2015, as doi: 10.1177/2167479515617279
Dittmore, S. W. (2016). College athletic departments as media organizations, and the regulation of content: Issues for the digital age. Marquette Sports Law Review, 26(2), 713-733.
Eddy, T., Reams, L. & Dittmore, S. (2016). Motivations and mediated consumption habits of users of mixed-martial-arts online message boards. International Journal of Sport Communication, 9(4), 440-459.
Li, B., Stokowski, S., Dittmore, S. W. & Scott, O. M. (2016). How mediated sporting events constituted nationalism? An analysis of Chinese newspapers covering the 2014 Incheon Asian Games. International Journal of Sport Communication, 9, 79-96.
Selected Books and Book Chapters
Dittmore, S. W. (in press). Sport programming as a public good: A complicated Congressional legacy. In G. G. Armfield, J. P. McGuire, & A. Earnhardt (Eds.). The ESPN Aftereffect and the Changing Sports Media Marketplace. New York: Peter Lang Publishing. Part of Communication, Sport, and Society series edited by L. Wenner, A. Billings, & M. Hardin.
Stoldt, G. C., Dittmore, S. W., & Pedersen, P. M. (2018). Communication in the sport industry. In P. M. Pedersen, & L. Thibault (Eds.). Contemporary Sport Management (6th ed.). Champaign, IL: Human Kinetics.
Stoldt, G. C., Dittmore, S. W., & Pedersen, P. M. (2014). Communication in the sport industry. In P. M. Pedersen, & L. Thibault (Eds.). Contemporary Sport Management (5th ed.). (pp. 338-359). Champaign, IL: Human Kinetics.
Dittmore, S. W., & McCarthy, S. T. (2014). Sports marketing and new media. In A.C. Billings & M. Hardin (Eds.). Routledge Handbook of Sport and New Media. (pp. 165-176). Oxfordshire, UK: Routledge.
Dittmore, S. W., & Fields, T. E. (2013). Content, copyright and carriage: Issues for sports media rights in the digital age. In P. M. Pedersen (Ed.). Routledge Handbook of Sport Communication. (pp. 228-237). New York: Routledge.
Dittmore, S.W., Clavio, G., & Miloch, K.S. (2013). Promotional mix, public relations and emerging technologies in sport. In B. Turner, K. Miloch, & B. Parkhouse (Eds.). Sport Marketing: Winning Strategies for Business Success. (pp. 173-191). Dubuque, IA: Kendall Hunt Publishing.
Dittmore, S. W. (2013). Sports media and PR. In J. Beech & S. Chadwick (Eds.). The Business of Sport Management (2nd ed.). (pp. 488-509). Essex, England: Pearson Education Limited.
Stoldt, G. C., Dittmore, S. W., & Branvold, S. (2012). Sport Public Relations: Managing Stakeholder Communication (2nd ed.). Champaign, IL: Human Kinetics.