My primary research interests center on issues of content management in the digital age. These issues include the intersections of sport media rights, government regulation, copyright, and content restrictions.
I also research topics in which my doctoral students have interest. These frequently focus on the use of social media in sport.
As of February 1, 2019, I have authored or co-authored 40 peer-reviewed articles, 2 textbooks, 11 book chapters, and 70 refereed conference presentations. We are currently working on a third edition of the Sport Public Relations textbook.
I am active member of the Society for American Baseball Research and am engaged in researching the biography of deceased player whose career in baseball spanned more than 30 years.
Recent Journal Articles
Nelson, D. J., Dittmore, S. W., & Stokowski, S. (in press, January 2019). An analysis of scholarship distribution by NCAA Division I softball coaches. Journal of Student-Athlete Educational Success and Development.
Wood, E. A., Dittmore, S. W., Stokowski, S., & Li, B. (2019). Division I athletic director perceptions of requisite skills and experiences necessary for their positions. Journal of Higher Education Athletics and Innovation, 1(5), 102-122.
Li, B., Dittmore, S. W., Scott, O., Lo, W-J., & Stokowski, S. (2019). Why we follow: Examining motivational differences in following sport organizations on Twitter and Weibo. Sport Management Review 22(3), 335-347. Published online May 8, 2018, as doi: https://doi.org/10.1016/j.smr.2018.04.006
Li, B., Scott, O., & Dittmore, S. W. (2018). Twitter and Olympics: Exploring factors which impact fans following American Olympic governing bodies. Paper submitted to the International Journal of Sports Marketing & Sponsorship, 19, 370-383. Published online June 5, 2018, as doi: https://doi.org/10.1108/IJSMS-04-2017-0030
Son, J., Koo, G-Y., Sung, J., & Dittmore, S. W. (2018). Effects of team identification on college adjustment: A cross-national study between American and Korean students. Journal of Contemporary Athletics, 12(3), 139-149.
Li, B., Dittmore, S. W., & Scott, O. (2017). Points of attachment on social media: Exploring similarities and differences between Chinese and Western National Basketball Association fans. Asia Pacific Journal of Sport and Social Science, 6(3), 201-215. Paper published online April 4, 2017, as doi: 10.1080/21640599.2017.1304503
Stokowski, S., Dittmore, S.W., Stine, G.D., & Li, B. (2017). Resource decisions in academic services: Which factors predict positive APR scores at NCAA Division I institutions. Journal of Contemporary Athletics, 11(3), 173-188.
Dittmore, S. W. & Li, B. (2017). Serve and volley: A political economy view of the Tennis Channel’s 6-year carriage battle. Paper accepted to Journal of Sports Media, 12(2), 103-123.
Li, B., Stokowski, S., Dittmore, S. W., Malmo, J. & Rolfe, D. T. (2017). A case study of self-representation on Twitter: A gender analysis of how student-athletes portray themselves. Global Sport Business Journal, 5(1), 61-75.
Dittmore, S. W. & Hutchins, B. (2017). Privilege over innovation: Sports broadcasting, mobile television and the case of Aereo. Journal of Legal Aspects of Sport, 27, 3-18.
Li, B., Stokowski, S., Dittmore, S. W. & Scott, O. M. (2017). For better or for worse: The impact of social media on Chinese sports journalists. Communication & Sport, 5(3), 311-330. Paper published online November 30, 2015, as doi: 10.1177/2167479515617279
Dittmore, S. W. (2016). College athletic departments as media organizations, and the regulation of content: Issues for the digital age. Marquette Sports Law Review, 26(2), 713-733.
Eddy, T., Reams, L. & Dittmore, S. (2016). Motivations and mediated consumption habits of users of mixed-martial-arts online message boards. International Journal of Sport Communication, 9(4), 440-459.
Li, B., Stokowski, S., Dittmore, S. W. & Scott, O. M. (2016). How mediated sporting events constituted nationalism? An analysis of Chinese newspapers covering the 2014 Incheon Asian Games. International Journal of Sport Communication, 9, 79-96.
Selected Books and Book Chapters
Dittmore, S. W. (in press). Sport programming as a public good: A complicated Congressional legacy. In G. G. Armfield, J. P. McGuire, & A. Earnhardt (Eds.). The ESPN Aftereffect and the Changing Sports Media Marketplace. New York: Peter Lang Publishing. Part of Communication, Sport, and Society series edited by L. Wenner, A. Billings, & M. Hardin.
Stoldt, G. C., Dittmore, S. W., & Pedersen, P. M. (2018). Communication in the sport industry. In P. M. Pedersen, & L. Thibault (Eds.). Contemporary Sport Management (6th ed.). Champaign, IL: Human Kinetics.
Stoldt, G. C., Dittmore, S. W., & Pedersen, P. M. (2014). Communication in the sport industry. In P. M. Pedersen, & L. Thibault (Eds.). Contemporary Sport Management (5th ed.). (pp. 338-359). Champaign, IL: Human Kinetics.
Dittmore, S. W., & McCarthy, S. T. (2014). Sports marketing and new media. In A.C. Billings & M. Hardin (Eds.). Routledge Handbook of Sport and New Media. (pp. 165-176). Oxfordshire, UK: Routledge.
Dittmore, S. W., & Fields, T. E. (2013). Content, copyright and carriage: Issues for sports media rights in the digital age. In P. M. Pedersen (Ed.). Routledge Handbook of Sport Communication. (pp. 228-237). New York: Routledge.
Dittmore, S.W., Clavio, G., & Miloch, K.S. (2013). Promotional mix, public relations and emerging technologies in sport. In B. Turner, K. Miloch, & B. Parkhouse (Eds.). Sport Marketing: Winning Strategies for Business Success. (pp. 173-191). Dubuque, IA: Kendall Hunt Publishing.
Dittmore, S. W. (2013). Sports media and PR. In J. Beech & S. Chadwick (Eds.). The Business of Sport Management (2nd ed.). (pp. 488-509). Essex, England: Pearson Education Limited.
Stoldt, G. C., Dittmore, S. W., & Branvold, S. (2012). Sport Public Relations: Managing Stakeholder Communication (2nd ed.). Champaign, IL: Human Kinetics.